The auction for Alex Jones’ Infowars media company is drawing attention from across the spectrum, with both fans and foes eager to get involved. While some see the potential to keep InfoWars Alex Jones style of conservative commentary and conspiracy theories alive, others have more drastic plans in mind: shutting it down for good. Whoever emerges victorious in the bidding could gain control of the controversial platform—and potentially even Alex Jones himself, as the company running the auction notes there’s nothing to prevent a new owner from bringing back “key employees and talent.”
The auction comes after a federal bankruptcy court ordered the liquidation of InfoWars and its parent company, Free Speech Systems, to help pay damages to the families of Sandy Hook victims. These families successfully sued Alex Jones and Infowars for defamation after Jones spread the false claim that the 2012 school shooting was a hoax and that the families were merely “crisis actors.” He now owes them roughly $1.5 billion in damages, though the families only expect to recover a small portion of that.
What’s for Sale in the Infowars Auction?
The auction house’s website features a picture of the iconic oval desk where Alex Jones launched his rants and theories on The Alex Jones Show, promoting the auction as a “Turnkey Business Opportunity.” Nearly everything associated with InfoWars is up for grabs, including the brand name, archives, social media accounts, e-commerce site, hundreds of domain names, production rights, cameras, and microphones. According to the auction firms Tranzon Asset Advisors and ThreeSixty Asset Advisors, assets can be purchased individually or as a complete package, with “Additional Intellectual Property” possibly being added.
The auction is open to anyone who can provide a 10% deposit and sign a non-disclosure agreement by November 8. If the bids qualify and are considered competitive, the participants will be invited to a live auction on November 13. However, the bidding process will not be public, and the court-appointed federal bankruptcy trustee overseeing the sale, Christopher R. Murray, will ultimately decide which offer is the best, regardless of the dollar amount.
Bidders on Opposite Ends of the Spectrum
Interest in Alex Jones’ Infowars spans both sides of the political divide. One of Jones’ long-time allies, conservative political consultant Roger Stone, has hinted at assembling a group of investors to place a bid. Stone recently shared a photo on social media of himself at the InfoWars set, generating a buzz among followers eager to keep the brand alive. Jones himself has expressed optimism about the auction, stating, “There are good groups of people I would work with that are going to try to get the company.”
Supporters have even floated the idea of Elon Musk getting involved, especially after he restored Alex Jones’ account on X (formerly Twitter) last winter. However, there’s no sign Musk plans to take the bidding seriously or offer Jones his old platform back.
On the other side of the spectrum, progressive bidders are preparing to join the fray. Jeff Rotkoff, who recently launched a progressive media startup in Texas called “The Barbed Wire,” is raising funds in hopes of purchasing InfoWars to “make some mischief” by dismantling it. Rotkoff says it would be poetic justice to sit at Jones’ old desk, reversing the damage he believes Jones has done since spreading conspiracy theories for nearly three decades.
“He’s damaged our state. He’s damaged our country. I think arguably he’s damaged the world,” Rotkoff said. “And we are deadly serious about being part of the effort to undo some of that harm.”
Rotkoff acknowledges that Jones’ usual audience might not be receptive to a new direction, but he sees value in potentially reaching some of them with alternative messages. “Everyone has someone who’s fallen down the misinformation rabbit hole,” he said. “If we can drop a rope and help them climb out, it’s worth the effort.”
Media Matters Sees an Opportunity in the Infowars Archives
Angelo Carusone, president of the liberal watchdog group Media Matters for America, also has an eye on Alex Jone’s InfoWars. For Carusone, the value lies not just in shutting down the platform but in accessing potentially revealing content in the archives. He hopes the recordings may contain unscripted moments where Jones or a guest inadvertently admits that they don’t genuinely believe the conspiracy theories they promote on air.
“There have been moments where Jones has been increasingly discredited,” Carusone said, “but there hasn’t been that one defining clip where you could say, ‘Oh, Alex Jones is just making it all up.’”
Carusone’s interest goes beyond making a statement—it’s also about preventing “bad actors” from acquiring InfoWars and further exacerbating the misinformation problem. While he admits there’s some enjoyment in the idea of buying Alex Jones’ platform just to block its continuation, he emphasizes the real value would be keeping it out of the hands of those who would use it to spread even more falsehoods.
From Joke to Reality: The Bidding War Gets Serious
Brian Krassenstein, who often critiques Jones on social media, initially joked about buying Alex Jones’ InfoWars but soon found himself taking the idea seriously. After sharing a post about making a bid, the suggestion went viral, and he began receiving calls from potential investors. “It started as a joke,” Krassenstein said, “but now it’s definitely serious. Whether or not it results in a winning bid, who knows? But at the very least, it could help drive the bidding up, so the Sandy Hook families get a little more money.”
The Future of Alex Jones and Infowars
Even as Alex Jones expresses confidence that his media empire will live on, he’s also begun sowing doubt about the fairness of the auction process, speculating that “good bidders” might be blocked. “We’ve got a lot of plans and things behind the scenes to make sure it’s all fair,” he said, adding, “It’s all being watched.” For now, the fate of InfoWars and its associated brands lies in the hands of the court and the upcoming auction, where competing agendas will clash.
The battle for Alex Jones’ InfoWars reflects more than just a financial opportunity; it’s a clash over the future of the controversial platform that has influenced American discourse for years. The possibility of a new owner carrying on Jones’ legacy—or dismantling it completely—raises important questions about the line between free speech and the consequences of spreading harmful misinformation.
Conclusion
The upcoming auction for Alex Jones’ Infowars is more than just a sale—it’s a high-stakes showdown over the future of a controversial platform that has shaped American discourse for years. With bidders from across the political spectrum vying for control, the outcome could significantly impact whether InfoWars continues to promote its brand of conservative commentary or is dismantled to curb misinformation. As competing agendas clash, questions about the role of free speech, accountability, and the consequences of spreading harmful theories come to the forefront. Even Jones’ personal lawyer has hinted at legal concerns regarding the auction’s fairness, reflecting the uncertainty surrounding the process. Ultimately, the new owner’s vision will determine whether the media empire’s legacy endures or is fundamentally transformed.
FAQs
What exactly is being sold in the InfoWars auction?
The auction includes everything from InfoWars brand assets, archives, and social media accounts to production equipment and domain names. Assets can be purchased individually or as a whole.
What is Alex Jones’ current net worth?
While it’s difficult to estimate Alex Jones’ net worth due to the ongoing legal and bankruptcy proceedings, he owes around $1.5 billion in damages to the Sandy Hook families.
Is Alex Jones involved in the auction process?
While Alex Jones is not directly overseeing the auction, he has expressed interest in working with whoever ends up buying the platform.
Where does Alex Jones live now?
Jones reportedly lives in Austin, Texas, where he has built much of the InfoWars operation.
Could the sale of InfoWars actually silence Alex Jones?
While it’s possible a new owner could choose to shut down Infowars entirely, there’s no guarantee that Alex Jones would be permanently silenced. He could potentially reappear on other platforms or be rehired by the new owner.
