In today’s digital age, the playing field in the food industry has been dramatically leveled. Small, family-owned eateries like Easy Street Burgers now have the opportunity to stand shoulder-to-shoulder with major restaurant chains, thanks to the power of social media and digital marketing. A single viral post or a glowing review from a food blogger or popular influencer can trigger a wave of new customers, all eager to try the next big culinary sensation, and Easy Street Burgers is a prime example of how this shift can propel local businesses into the spotlight.
This growing trend has blurred the lines between the culinary world and the digital space, creating endless opportunities for food businesses to expand their reach. Right in the heart of Los Angeles, Easy Street Burgers exemplifies this movement perfectly. By embracing online platforms and innovative approaches, this burger joint has successfully tapped into new markets and expanded its influence, blending delicious food with the power of digital connectivity.
Easy Street Burgers
A family-owned gem, Easy Street Burgers has used the digital world to build its brand, expanding from a local favourite to one of LA’s most beloved burger spots. Their recipe for success? A killer smashburger, a commitment to quality, and a solid social media presence that’s taken them to new heights.
The Smashburger That Started It All
Easy Street Burgers was born out of a simple, yet powerful desire — to deliver more than just a meal. They aimed to create an experience that would leave customers with both a full belly and a happy heart. Even when faced with the challenges of the COVID-19 pandemic, which forced them to open, close, and then reopen, their passion never wavered. And that dedication paid off.
At the core of their success is their signature Smashburger, which quickly captured the attention of LA’s food scene. What makes it stand out? Each patty is incredibly thin, yet still manages to retain a juicy, flavorful interior, with perfectly crispy edges. Add to that a layer of melted cheese, and you’ve got a burger that strikes the perfect balance of textures and flavours.
A Simple Vision, An Unexpected Online Buzz
Freddy Asatryan, one of the founding brothers of Easy Street Burgers, reflects on how their journey started with a straightforward goal: “We wanted to create a burger that could bring joy to our community and share our passion for cooking,” he says. “But we never expected the overwhelming online response we got.”
What started as a local favourite quickly gained traction online, resonating with food lovers far beyond Los Angeles. Word spread fast on social media, and Easy Street Burgers found itself in the spotlight — not just from enthusiastic customers, but from influencers and food bloggers who shared their love for the brand with their massive followings.
The Power of Digital Stardom
One of the pivotal moments for Easy Street Burgers came when they caught the attention of TikTok food influencers like How Kev Eats and Keith Lee, whose millions of followers trust their recommendations. “The attention we got from these individuals has only fortified our mission,” Freddy shares. “It’s surreal to see familiar faces walking into our restaurant. We’re incredibly humbled by the trust we’ve built with our customers, both online and offline.”
For Freddy and his team, the viral attention wasn’t just a stroke of luck — it was the result of their hard work and unwavering commitment to quality. Their focus on top-notch ingredients, innovative recipes, and a humble, no-frills approach helped them stand out in the crowded food scene.
The Impact of Social Media on Small Businesses
What’s happening with Easy Street Burgers is a larger reflection of how the food industry is evolving. No longer is success solely determined by having a prime location or a huge advertising budget. Instead, delivering a truly great product and harnessing the power of social media can elevate even the smallest businesses to the same level as large, established chains.
Easy Street Burgers’ story proves that local businesses can thrive in the digital age. In a market that once felt impossible to penetrate without significant financial backing, social media has leveled the playing field. A viral post or a feature from a popular influencer can bring more attention than any billboard or TV ad ever could.
The Road Ahead for Easy Street Burgers
Despite the recent explosion of fame, Freddy and the team aren’t resting on their laurels. They see their growing popularity as motivation to keep improving. “For us, this success is just the beginning,” Freddy says. “We’re already working on opening a second location, and we’re committed to maintaining the same high standards that got us here.”
At the heart of everything they do is a promise — a promise to deliver extraordinary culinary experiences that go beyond just filling an order. “Our passion for quality goes beyond the grill,” Freddy explains. “Every meal we serve is a promise — a promise of excellence, consistency, and an unforgettable taste.”
As Easy Street Burgers continues to rise, it’s clear that their focus on authenticity, quality, and community is what sets them apart. They’ve harnessed the power of the digital world without losing sight of the local values that make them unique, and in doing so, they’ve created something truly special.
FAQs
1. How did Easy Street Burgers gain so much online attention?
Their signature smash burger, combined with top-quality ingredients and rave reviews from influencers like How Kev Eats and Keith Lee, helped propel them to digital stardom.
2. What makes their Smashburger so special?
Easy Street Burgers’ Smashburger is known for its thin, crispy edges while retaining a juicy interior, creating a perfect blend of textures and flavours.
3. Does Easy Street Burgers have plans to expand?
Yes, the team is currently working on opening a second location, continuing to spread their unique brand of burgers and fries.
4. Can social media help small businesses compete with larger chains?
Absolutely! Easy Street Burgers is proof that a solid product and effective social media presence can level the playing field, allowing small businesses to thrive.
5. How has Easy Street Burgers stayed true to its roots despite its rise in popularity?
They remain focused on delivering a quality experience with every meal, staying connected to their community, and continuing to innovate while sticking to the values that brought them success.
