Jordan, Luke Lintz, and Jackson Lintz are living the dream—successful businesses, luxury cars, and working with some of the world’s biggest names. It’s a lifestyle that sparks envy and curiosity alike. How did they do it? What’s it really like to build HighKey Enterprises, an eight-figure business? Spoiler alert: it’s not easy.
Before the youngest of the Lintz brothers, Jackson, joined the business, Luke and Jordan were already laying the groundwork. Their first venture, HighKey Technology, hit seven figures in revenue while Luke Lintz was still in high school. That’s an impressive achievement, but Luke Lintz is the first to admit that he and Jordan were pretty clueless when it came to marketing back then. Fortunately, their customers appreciated the quality of tech products despite what Luke Lintz now describes as “cringy” Instagram marketing efforts.
“I felt on top of the world,” Luke Lintz recalls. “Not every high school kid can say they started a business and hit seven figures before graduation.”
But as any seasoned entrepreneur will tell you, revenue alone doesn’t define success. Luke Lintz quickly learned that what really matters is the profit you take home after all the expenses are paid. Unfortunately, the early success of HighKey Technology didn’t exactly translate into big profits.
“We had a miserable 5% profit margin,” Jordan explains. “Splitting that between three partners, after covering all the costs like marketing, fulfillment, warehousing, and shipping—it was tough. Product-based businesses are no joke.”
Turning Setbacks Into a New Direction
Desperate to boost profits, the Lintz brothers made some costly mistakes. They launched new products without fully testing them in the market, which ended up sinking them deeper into debt.
“We lost more money than we could afford,” Jordan admits. “It was a wake-up call. We realized we needed to shift away from purely product-based services.”
That’s when the brothers took a step back and reevaluated what they were truly good at building an online presence. By then, they had amassed over 100,000 followers on Instagram and realized they knew exactly how to attract customers.
“We weren’t making huge profits, but we knew how to get attention,” says Luke. “That’s when we decided to build HighKey Agency, focusing on branding services for celebrities, influencers, and anyone wanting to boost their personal brand online.”
Building HighKey’s Reputation
Armed with this insight, the Lintz brothers leaned into their Instagram celebrity giveaway model, and the results were almost immediate. They started working with high-profile names like Cardi B, Lil Baby, and Da Baby, helping these celebrities expand their online presence.
“Once we had a few successful giveaways under our belt, word spread fast,” says Luke. “People started coming to us, wanting to know when the next giveaway was. Soon, we had a full roster of clients eager to pay for our services.”
The Lintz brothers expanded further by creating HighKey Clout, which manages Instagram giveaways, and HighKey Agency, which handles branding, content creation, and SEO strategy. As the business grew, the youngest brother, Jackson, joined the team to help lead the empire.
Then came their big break—working with Kevin Hart.
“That campaign was a game-changer,” Jordan recalls. “It was the most money we had ever made in just two weeks. It felt like we were back on top.”
Reaching Eight Figures: The Reality Behind the Success
Today, HighKey Enterprises is not just an eight-figure business; it’s well on its way to hitting nine figures. Between HighKey Technology, HighKey Agency, HighKey Clout, and their significant investments in the crypto market, the Lintz brothers are enjoying massive success. But they’re quick to remind aspiring entrepreneurs that the road to get there wasn’t easy.
“When we first started, all our leads came from direct marketing on Instagram,” says Luke. “Jordan and Jackson would be glued to their screens 10-14 hours a day, hustling to find clients. There were some sleepless nights.”
Eventually, they built a global sales team, but it took a lot of hard work and sacrifice to get there. Jackson echoes the sentiment, referencing Elon Musk’s famous quote: “Growing a massive business was like staring into the darkness while eating glass. ‘Difficult’ doesn’t even begin to describe it.”
Advice for Aspiring Entrepreneurs
Now that HighKey Enterprises is an eight-figure success story, Luke Lintz and his brothers have some hard-hitting advice for those looking to follow in their footsteps.
First, be prepared to put in the work. “Don’t expect instant success,” says Luke. “We didn’t start by hiring a big team or outsourcing our tasks. We did everything ourselves in the beginning, and it took an insane amount of time and energy.”
Second, take risks—but don’t wait too long. Luke Lintz encourages young entrepreneurs to seize opportunities while they’re still in their teens and 20s. “You have the best chance to take big risks between high school and age 25. Go all in, chase your biggest dreams, and work 12 hours a day if you have to. Because before you know it, you’ll be 30, and the window for those risks might close.”
Looking Ahead
The Lintz brothers are still in their 20s, but they’re already thinking about the future. HighKey Enterprises continues to grow, and they’re optimistic about what’s next. Whether they’re working with top celebrities, expanding their services, or breaking into new markets, one thing is clear: they’ve taken the risks and put in the work to make it all happen.
As Luke puts it, “We’ve built something incredible in our 20s, and we’re excited to see where it goes from here.”
Just a few years from now, it will be the Lintz brothers turn to wake up in their 30s.
FAQs
What is HighKey Enterprises?
HighKey Enterprises is a multi-faceted business founded by the Lintz brothers, including HighKey Technology, HighKey Agency, and HighKey Clout, focusing on branding and marketing services.
How did Luke Lintz start his business?
Luke Lintz, along with his brother Jordan, started HighKey Technology while he was still in high school, achieving seven figures in revenue before graduation.
What challenges did the Lintz brothers face when building their business?
The Lintz brothers faced challenges such as low profit margins, costly mistakes from launching untested products, and the need to pivot their business model to focus on branding and marketing.
What strategies did HighKey Enterprises use to grow?
They leveraged their social media following, especially Instagram, and implemented celebrity giveaways to attract clients and boost their reputation.
Who are some of the celebrities that HighKey Enterprises has worked with?
HighKey Enterprises has collaborated with high-profile names such as Cardi B, Lil Baby, Da Baby, and Kevin Hart.
